Context
Changing Tides Psychiatry is a local clinic that has outgrown its existing technology infrastructure. The business previously relied on printed pamphlets for advertising and lacked a website, limiting its online presence and ability to attract new patients. To support long-term growth, the clinic needed a modern marketing website along with foundational technical systems to establish a stronger digital presence and streamline operations.
Process
Discovery & Planning
I began by meeting with the clinic owner to understand their services, target audience, and long-term business goals. Using the clinic’s existing printed pamphlets as a reference, I translated their offerings into a digital experience and defined the website structure, content organization, and user journey.
Platform Selection
Before development, I evaluated several website platforms based on maintainability, ownership transfer, cost, and scalability. Because the clinic did not have in-house technical support, I selected Squarespace as the most appropriate solution, balancing ease of use with long-term sustainability.
Website Development & Deployment
I purchased and configured the domain, built the website, and implemented a contact workflow to support online appointment inquiries. To improve discoverability, I integrated the website with the clinic’s Google Business profile and ensured the site was properly indexed by search engines. This helped establish a stronger online presence and increased the clinic’s visibility to prospective patients searching for mental health services.
Operational Improvements
In addition to the website, I established a centralized email system and helped define a more structured onboarding process for staff. I also digitized the clinic’s paper-based intake packets and standardized their structure to reduce administrative overhead. During this process, I identified and eliminated redundant fields that required patients to repeatedly enter the same information, improving the overall intake experience.
Outcome
The final deliverable was a modern marketing website that establishes a professional online presence for the clinic and improves its visibility to prospective patients. Since its launch in January 2026, the website has generated new patient leads and effectively replaced the clinic’s print-only outreach efforts. The owner can now update content, monitor website traffic, and manage inquiries with minimal technical overhead.